blitz·krieg (bltskrg) n. A swift, sudden military offensive, usually by combined air and mobile land forces. No and Yes….it all really depends on two key factors: your target audience & content objectives. When planning your social media marketing program, you must identify who you want to reach and with what message. This will dictate the type of […]
Author: Joe Gill
This Old Marketing Department: How To Streamline & “Rebuild Rome”
Sometimes when you start a new job, it’s more a fixer upper than a million dollar home. Leaky roof. Bad plumbing. Weed infested lawn. You may need to roll up your sleeves and get dirty to make your dream home a reality. The same can be said for a marketing department. Tradeshow assets are in […]
Be An Event Marketing Maven: Tips For A Successful Users Conference
Ok. You are in Vegas and you have 45 clients coming for a user’s conference. What do you need to do? 1. Be organized. Make sure all your ducks are in a row. Have a binder handy with all the important information such as hotel reservations, catering contracts, shipping info, etc. oh yeah make sure […]
How To Make Your Event The Social Media “Talk Of The Town”
The days of promoting your event in trade journals and direct mail is a thing of the past. you must go where the people are and social media is the medium that will get you there. These helpful tips will engage your target audience and get them excited for your next event. Choose An Event […]
How Three Large Companies Gave Me The Social Media “Cold Shoulder”
As I marketer and a consumer, I know how vital customer service is especially “social” customer service. companies are using social media to distribute content and to engage their customers. People no longer want to be talked at on Facebook & Twitter, they want to have a conversation. They want the companies to listen to […]